Lip Sync Challenge
April is Child Abuse Prevention Month, and we’ve partnered with the popular music video app musical.ly to bring awareness to one of the many devastating affects of abuse — silence.
The statistics are staggering — of the thousands of children every year who face sexual abuse, it’s estimated that only 1 in 10 will ever speak up about it. Fear, anger, shame and intimidation are a few of the reasons a child may stay quiet, and we work to change this by encouraging conversations between children and parents around abuse and prevention.
The #WeStandTogether Lip Sync Challenge gives a platform for advocates to lend their voices to a child who has been silenced by abuse and opens up opportunities for dialogue around this difficult issue. Our online movement is open to anyone and participating is simple — make a video on musical.ly and share it to spread awareness.
- Download the free musical.ly app (App Store, Google Play)
- Search the hashtag #WeStandTogether
- Select post video and record or upload yourself performing your favorite song.
- Post your video with the hashtag #WeStandTogether, then share via Instagram, Facebook, Twitter or other social channels.
For more information about preventing child abuse, and how to approach this conversation with children, please read our latest blog post entitled, Child Abuse Prevention Tips for Parents and Caretakers. To donate to the GCCA's life-saving efforts of child abuse prevention, intervention and therapy, please visit our Donation page.
Special Thanks and Credits
Special thanks to Atlanta-headquartered marketing agency, Moxie, for their exceptional creativity and generosity in bringing our story to life. Moxie enthusiastically donated their professional expertise to raise awareness of this social issue with this remarkable Lip Sync Challenge Campaign. We are forever grateful for your love for our community and our children.
Moxie is a modern marketing solutions agency that expertly leverages the value of data, content and technology to help our clients grow. We push the boundaries of what's possible to outperform the competition in the areas of strategy, creative, social marketing, media, analytics and technology development. Founded in 2000, Moxie has nearly 500 talented employees in Atlanta, Los Angeles, New York and Pittsburgh, and it is owned by global media giant Zenith — part of the Publicis Groupe. Moxie's client roster includes Verizon Wireless, Verizon FiOS, The Coca-Cola Company, 20th Century Fox, Chick-fil-A, Nike, Ainsworth Pet Nutrition and Georgia-Pacific. For more information, visit: www.moxieusa.com
Special thanks to musical.ly for creating such a fun and engaging platform that makes the Lip Sync challenge possible, and for joining our efforts to raise awareness with special promotion of the #WeStandTogether Challenge within the app.
Musical.ly is a social media platform for creating, sharing and discovering short music videos. Every day, millions of people use musical.ly as an outlet to express themselves through singing, dancing, comedy and lip-syncing. The app celebrates creativity with videos recorded in 15 seconds or less and shared across the musical.ly community. Since first being made available in October 2014, musical.ly has hit #1 in the iOS App Store for free apps in 19 countries — including the United States. Musical.ly is the world's fastest growing social network around music and lifestyle.
News & Press
- Posted on 03/29/2016
- Posted on 03/29/2016